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International SEO Tactics To Remember When Developing a Multilingual Website

International SEO Tactics To Remember When Developing a Multilingual Website

Emerging markets such as India and China have started expanding at a huge rate, and this has made globalization a serious consideration for almost every business. It’s certainly the right time to start a new business as you can easily have access to a worldwide market thanks to the internet. The internet has made globalization so much easier, there have been a number of marketing strategies developed that propel a single language website into multiple markets quickly and with high yield results, if done correctly, primarily international SEO (Search Engine Optimization). Due to these new innovations it is possible for businesses to dramatically expand their customer base. International internet marketing isn’t always easy, in fact it rarely is.

International SEO overview

Multilingual website marketing is actually a pretty simple concept it basically means that you can build websites in a number of different languages which makes them suitable for a much larger audience. Yet, marketing the website in all these languages is where the challenge begins. Having an international marketing strategy is a very important concept in modern business environments, it is extremely important for businesses to layout at a marketing roadmap outlining all the components of the local compeition and the potential tactics, employed online, to overcome them. Large businesses use about 0.1 percent of their revenue on multilingual advertising strategies. This may not seem like a lot, but it’s actually $1 million for every $1 billion. You must carefully consider your budget before you decide whether or not international SEO is suitable for your business.

Establish a C.M.S

Many companies have a decentralized C.M.S or content management system to control their multilingual marketing activities. This makes it easy to make adjustments in the design across all of the websites at once instead of editing each website individually. It is always advisable for businesses to use this central C.M.S in order to reduce costs associated with maintaining international SEO activities. When using multilingual websites it is important that the business is sure that the meaning of the translated text is identical to the original meaning. You should write the content bearing in mind that you will get it translated in the future, don’t make it too difficult. Many businesses use Global templates to organize their multilingual website marketing content so that they can standardize the websites to look the same. Global templates mean that all of your websites can look the same which should enhance your brand image.

Cost considerations

An offline international market strategy including PR, advertising, promotions etc must be conducted at the same time as international SEO activities; both of these are very closely related as the internet allows for a significant amount of research. This makes sure that your budget will cover all of the necessary expenses. You need to consider the expenses of marketing, website development and writing documentation in all of the different languages.

It is a good idea to create a website which acts as a gateway to your individual sites. I’m sure you’ve typed in a company name and had either a page in English or a page with welcome written in lots of languages. By attracting visitors in this way multilingual advertising is more likely to be a success. Don’t make it difficult for them to change the language, but at the same time you don’t really want a separate address. Most people will access your website directly using your domain name, you could even consider using cookies to remember the user’s selection and navigate there by default the next time.

Testing your angle with ongoing marketing.

You shouldn’t just translate keywords, it’s about researching them. Once you have the statics you can move forward with translating and localizing your documents and website, it is vital that all optimization follows the country-by-country algorythims. International SEO should also be carried out for each of these sites, make sure that they are all submitted to the popular search engines. If you take a look at Google this is a good example of a multilingual marketing webpage, you can easily select to view it in many different languages.

There’s no doubting that multilingual advertising is quite difficult, however you don’t have to reinvent the wheel. Pick up inspiration from some of the leaders of multilingual marketing such as Google. Multilingual advertising makes people twice as likely to read your website, and also makes them four times as likely to buy products from you.